[pmwiki-users] Why all this zapping?

[Aleks]

ZAP was a very distinctive name and I liked it very much.
I enjoyed looking on the ZAP site for new ideas. ZAP should keep its name as
now it is like a brand. But if a developer wants to change it for some
reason there should be no problem until the reference of the new name is
clearly defined and differences explained.

I enjoy the whole "war" of words in the PmWiki world. It is amazed how
different views people have and how important some issues are. On the end we
will know the difference between ZAP and Acme. ZAP will still be in our
minds as it was developed first. 

Aleks


-----Original Message-----
From: pmwiki-users-bounces at pmichaud.com
[mailto:pmwiki-users-bounces at pmichaud.com] On Behalf Of the Other michael
Sent: Monday, April 30, 2007 12:02 PM
To: Hans
Cc: Ben Stallings; pmwiki-users at pmichaud.com
Subject: Re: [pmwiki-users] Why all this zapping?

This place is full of seriousness. Knee-deep in it.

Not that I'm encouraging people to create multiple pseudonyms, or
anything. That's reactionary, and, yeah -- confusing.

But, seriously folks, lighten up.

p.s. 'Historically, a brand was any visible mark created for
identification. Today, a brand includes any identifiable or
subconscious characteristic, including the many qualities and emotions
contained in a consumer's relationship with an entity, be it a
company, product, service or individual. Therefore, the term
"branding" is now synonymous with relationship-building.'
--http://en.wikipedia.org/wiki/Brand

> The only parallel I can see between renaming the ZAP page to Acme is
> that it aids promotion by putting it on top of the (alphabetic) pagelists
> in the new cookbook by category index system.

People label things -- give them names -- so they can be found and
referenced. Descriptive is good -- but how do you deal with a
catch-all? 50-word Names? I don't think Steve McConnell would
approve... (Which reminds me, what descriptive functionality is the PM
in PmWiki describing, again?)

I didn't like the ZAP name. One, it was in all caps. Two, Zap meant
nothing to me but speed, and I couldn't figure out what the speed
component ways (almost every recipe is to speed something up, in a
way).

But I dislike the shift to Acme, simply because I was already used to
Zap. Move it here, move it there -- yeah, it's a wiki and we can
rename things, but it's still confusing.

Plus, it breaks the brand equity and recognition!

heh.



-the Other michael
http://www.xradiograph.com/interference
http://www.xradiograph.com/wrottings


On 4/30/07, Hans <design5 at softflow.co.uk> wrote:
> Monday, April 30, 2007, 5:57:55 PM, Ben wrote:
>
> > We deal with brand names every day, folks.  Acme appears to be a brand
> > name (like Apple), while ZAP is clearly a product (like Macintosh).  Is
> > that clear enough?  I think it might actually be more confusing if the
> > recipe itself were called Acme, because then the product would be called
> > by what we know to be a brand name... imagine if Ford released a model
> > of car called the Ford!  Calling the recipe Acme ZAP would be clearer
> > than the current convention of using the two names interchangeably.
>
> IF Acme is a brand name, THEN I object of its cookbook page use as
> brand promotion. I think cookbook pages are for describing or offering
> solutions and extensions to PmWiki, which may otherwise not be covered
> by PmWiki or its documentation. Extension modules as add-ons should
> ideally be integrating well with PmWiki, observe some standards, don't
> break too many other conventions or other modules if possible.
>
> Clearly cookbook pages are not to promote brand names.
>
> The concept of brand names is purely commercial, therefor I find Ben's
> interpretation above a little confusing. As for Dan saying in this
> thread that the "Acme" name can act as a red warning sign, I can only
> take his remark as sarcasm and not serious.
>
> The only parallel I can see between renaming the ZAP page to Acme is
> that it aids promotion by putting it on top of the (alphabetic) pagelists
> in the new cookbook by category index system.
>
>
>   ~Hans

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